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Shopbop Introduces Their Custom Denim Line
Shopbop Introduces Their Custom Denim Line

As the destroyed denim trend continues to flourish, countless designers have versions in their lines. But for the girl who wants to look a bit more unique, there is always the option of doing it yourself (DIY). Personally, while I have some creative ideas that I would love to see come to fruition, I don’t have the patience to work and re-work fabrics until I come up with something wearable. I was extremely excited to learn about Shopbop.com's new undertaking - a line of custom distressed denim.

Two of Shopbop's amazingly talented Stylists, Bobbie Broeske and Morgan Wendelborn, worked on several pairs of jeans and denim shorts from Unknown Factory and Earnest Sewn. Using items such as bleach, cheese graters, razorblades and more, Morgan & Bobbie created 13 chic styles in their custom denim line. Read more about the entire process here.

I'm dying to get my hands on some of these - Love the white lace skinny jeans, the black and white pocket skinny crops and the skinny jeans with studs. From the looks of Shopbop's site, these styles are selling out quickly. The question is will Shopbop please make more?

tags:  custom denim, destroyed denim, distressed denim, shopbop edit, fashion, trends
  
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posted on: 8/4/2009
comments

  urban_design_star     1022 days ago
such an awsome idea - more boutiques should do this. could see this as a huge biz opportunity.
  skinnypurse     1022 days ago
Urban Design Star - Totally agree! These custom items are going to sell fast. Great business idea.
  gucci4ever     1022 days ago
Just bought a pair of Siwy torn skinnies and adore them. These ones by Shopbop are great!
  crystal_mystic     1022 days ago
Aw, they are sold out of the lace ones. Those are Hot!
  jennafrank098     1022 days ago
Ooh! I hope they do more too! Would love to see some distressed mini-skirts.
  TANYA     1022 days ago
I haven't brought myself to get a pair of super-distressed jeans yet, but I do like the way they look. What to wear with though?
  denimfairy     1021 days ago
Just did my own - skinny jbrands shredded with a razor blade. They are fab.
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