During the 70th Annual Golden Globes, we saw many gorgeous looks, from vibrant gowns to sleek hair styles. Kate Hudson rocked amazing locks using none other than IT&LY Hairfashion's Purity Design Line. Celebrity hairstylist David Babaii achieved her look using products that result in a natural yet long-lasting hold. Her voluminous hairstyle turned heads.

Starting with IT&LY's Pure Water Drops Serum, David set the stage for her eye-popping look. Next, using IT&LY's Pure Style Mousse Strong and a medium round brush, David worked at the root area to add volume then switching to a large round brush to smooth and create soft rounded edges. After drying, a natural side part was created by lightly spraying IT&LY's Pure Volumizing Eco at the base for added lift and down the shaft for more piecey definition. He wrapped bangs around a medium round brush, spraying a small amount of IT&LY's Pure Volumizing Eco again. With the blow dryer on a high temp, he rotated between hot and cool blasts and gently removed the brush to release the fringe. He finished off the look with a quick finger-tousle of hair.

I recently had the opportunity to try the collection and am hooked. The variety of serums, hair sprays, shampoo and conditioners feel natural and do not weigh hair down. Yet, the hold is amazing.

For additional information about IT&LY HAIRFASHION Products visit: Italyhairfashion.com.